Last-Mile Delivery in Colombia
In 2020, Francisco Staton, president of Arcos Dorados’ Caribbean Division, and Héctor Orozco, Managing Director of Arcos Dorados Colombia, were looking into Arcos Dorados’ options to consolidate its food delivery service in Colombia. This time the matter at hand hinged on signing an exclusivity agreement with a startup that had recently moved into Colombia’s market. Which global region's business environment offers the most suitability for Arcos Dorados' food delivery consolidation? How can Arcos Dorados leverage its strengths and bargaining advantages effectively in this competitive global food delivery market?
They are seeking your recommendations.
Meet the Case Expert
Professor Ariel Casarín is an Associate Professor at the business school at Universidad Adolfo Ibañez in Santiago, Chile, where he teaches managerial economics, strategy, and nonmarket strategy at the MBA and Executive MBA levels. He has also previously taught at IAE Business School in Buenos Aires for 11 years. Ariel has written several case studies focused on market and non-market strategy on local and multinational firms across Latin America. See Ariel's full bio here.
Meet the Judges
Philip D. Somervell has held the position of Managing Partner at Risk & Crisis Management Latin America (www.cml.cl) since 2014, focusing on risk assessment, business continuity planning, and executing crisis management strategies. His significant contribution involves creating tailored emergency and crisis manuals, policies, and procedures, and overseeing simulation exercises, all demonstrating his expertise in implementing effective risk mitigation strategies.
Drawing from a solid professional foundation, he has held pivotal positions such as the General Manager for Axis Logística (now Axionlog), a 100% subsidiary of Arcos Dorados, overseeing full third-party logistics services for MacDonald’s restaurants in Chile from 2009 to 2011. This experience grants him unique market insights, further enriching his ability to evaluate and assess last-mile delivery strategies for the competition. His comprehensive expertise and understanding of risk management in diverse industries will undoubtedly enhance the value they bring as a judge in the Last-mile Delivery Case Competition. See Philip's bio here.
Juan Pablo Correa, an Associate Director at Accenture, is a distinguished industry expert with over 16 years of experience in Business Consulting. With a strong track record in developing new businesses and executing strategic consulting and digital transformation projects, he has worked across critical sectors including Mining, Telecommunications, Retail, Health, Education, and Utilities, both within Chile and on the global stage. Juan Pablo's expertise lies in project management focused solely on Latin America, granting him a profound understanding of the distinct challenges and opportunities the region offers. Serving as a seasoned LATAM specialist, he has adeptly navigated the intricate business landscapes of various countries, ensuring the tailored implementation of solutions that foster growth and innovation.
Eric Ostermeier has worked in the Latin American retail sector for over 20 years. He has closely collaborated with significant retail players such as Falabella, Cencosud, Walmart, and The Home Depot, providing him with in-depth knowledge of how the retail industry operates. In addition to his role as a seasoned industry professional, Eric is a partner and founding member of WeShop Chile, an innovative B2B picking and delivery company specializing in outsourced last-mile logistics for prominent retailers in Chile. Eric also holds the position of Managing Director at Puente Sur GTR, a Chilean retail support company which provides specialized merchandising, commercial remodeling, and logistics support services to several of Latin America's largest retail conglomerates and their suppliers. Through his dedication and extensive expertise, he has effectively addressed the distinct requirements of over 100 multinational corporations across diverse industries.. See Eric's bio here.
Registration
Registration cost per team is $400 USD. You may register multiple teams of 3-4 undergraduate students. Invoices for the registration fee will be sent directly to our University Partners by November 15.
Why Participate?
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Resume Builder
Opportunity to develop your problem-solving skills to address a real life business problem with an international company.
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Global Networking
Interact with industry executives from leading multinational organizations in emerging markets.
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Global Networking
Create lasting relationships while competing against other business students from top business schools across the US.
About Southbridge Access
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